Reaching more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility for your brand and business.
There is a lot of potentials around for businesses, specifically local businesses, because after a while, people near me' searches have risen drastically (while using advent of smart mobile phones), creating more opportunities for local businesses.
With the help of a Digital Marketing Agency that is specialized in google ad or elsewhere, what can a local business do in order to tap into the vast opportunities available from Google Ads to make more leads, traffic, and conversions?
Here are some tips:
Ad extensions - Ad extensions are extra items of information which can be added for your advertisement giving more details about your company to users. Ad extensions can include such information as contact numbers, reviews, additional links to your website, etc. Your ad extensions must be selected as outlined by your specific goals for creating the ad, plus your partner Google Ads Agency can assist you with this. For example, in order to direct more and more people to your physical store, you can have location extensions, call-out extensions, etc.
Local service ads - This is a relatively new ad format on Google Ads, that is certainly specially designed for local firms that offer a specific service. These ads have excellent performance because they're very highly relevant to the search. An added benefit of local service ads is that they give the business more prominence on Google Maps and are displayed on 'near me' searches.
Google product listings - Let your web visitors and other shoppers know very well what products you've in stock with Google product listings.
Customer reviews - Using your customer reviews on your website is a great way of increasing sales, provided they are placed well and therefore are positive reviews. How do you know which reviews will have a positive reaction for a customers? You can test which reviews lure clicks by testing them as ad copy. The best-performing ones ought to be displayed on your website.
Testing keywords - Run ads with assorted keywords to find out which ones will convert well. The best-performing keywords are able to be used for the SEO purposes.
Use local terms for keywords - Using local terms for keywords and the copy can be be extremely appealing to shoppers and make up a sense of pride in your local community. In addition, using local landmarks and locations might be beneficial to you also.
Google's My Business page - This feature is free of charge for business users and makes it easy for people to get information about your organization. This may include telephone numbers, addresses, product types, opening hours, etc, as well as customer reviews.
Negative keywords - Negative keywords can drain your allowance, and never really get you any leads. Having a report on negative keywords is a good method of avoiding unwanted traffic that is irrelevant for a business, and will not allow you to get any sales.
Optimised landing pages - More often than not, an ad will lead a client to a business website's Home page and after that the user is expected to navigate your website on their own and discover the products they are interested in. Most users get fed up before long and abandon their intent to acquire anything. The solution because of this is to have dedicated landing pages for your ad campaigns so that the person is directed to these products or information they are interested in.
Remarketing ads - Remarketing to the people people who have already visited your site previously is an excellent way of increasing conversions because they are people who had or still need the interest to purchase your products.